When two fashion-forward friends put their heads together to start a blog, all sorts of clever trendsetting ensued. The founders of StyleDementia were witty writers with a great eye for style, but they were new to the blogosphere and promoting their work across social media.
They pulled me in to:
- Advise on a site redesign to pinpoint the right look and feel for their content
- Develop organizational architecture for blog content
- Create and run Follower and Page Like campaigns for their Facebook and Twitter accounts
- Teach them best practices for content creation across Facebook, Twitter, and Instagram
- Provide editorial direction on posts
Rebecca Louie 