Rebecca Louie loves a good story. For over a decade, she’s uncovered them for print and the web as a lifestyle and entertainment journalist, chronicling innovators, artists, and the surprises in everyday life.
These days, Rebecca weilds her skills to shape brand voices, engage communities and craft artful, cohesive messaging strategies for business big and small.
Branding, Social Media Strategy, Copywriting, Product Management
As a social media marketing strategist, Rebecca creates resonant stories across top social platforms to amplify brand awareness and connect with consumers and fans. She has led both paid and viral marketing and messaging campaigns across Facebook, Twitter, and email, analyzing metrics to optimize creative performance for the lowest ad spend. Rebecca’s clients span businesses ranging from luxury restaurant/product collection Il Mulino New York to tech startup SplashThat.com and private Montessori and elementary schools.
Prior to this, Rebecca was the Producer (promoted twice from Community Manager and Editor) on online social game Zwinky.com. In this role, she developed and deployed strategies to increase traffic, retention, and revenue for a multi-million dollar product with over 300K monthly active users, while managing workflow across editorial, design, and webdev teams.
Journalist, Author & Blogger
A certified NYC Master Composter, beekeeper and all-around green girl, Rebecca is the author of the critically acclaimed guide “Compost City: Practical Composting Know-How for Small-Space Living” (Roost Books, 2015) and founder of eco-blog TheCompostess.com.
A former features writer at The New York Daily News and arts editor at Vibe magazine, her work has appeared in outlets including The Associated Press, New York Daily News, USA Weekend, Cosmopolitan, Latina, Vibe, Complex, Missbehave, Essence, Interview, Paper, Uptown and The Village Voice. In 2011, her essay “B-boys and Beyond” was featured in the book Hip Hop: A Cultural Odyssey, a definitive opus celebrated in the GRAMMY Museum exhibit of the same name.
To view some of her favorite magazine and newspaper clips, please visit rebeccalouie.com.
Rebecca splits her time between New York City and the Catskill mountains, and is the Upstate New York blogger for Brownstoner.com. A globetrotter and adventurer, Rebecca contributes luxury travel stories to honeymoons.about.com.
Fiction
Rebecca is the recipient of a 2013 Work-In-Progress Grant (Contemporary Fiction Category) from the Society of Children’s Book Writers and Illustrators, a William Plumer Potter award in fiction and a writing fellowship at Artcroft. Her fiction has appeared in Alimentum: The Literature of Food.
Rebecca Louie 